Case Study
An Austin outdoor design contractor. 8 closed jobs, 27 qualified appointments, and a 12x return on ad spend.
What Happened - The business was a high-end outdoor design and construction company in Austin. They were good at what they did, their clients loved them, and their average job came in around $15,000. But almost all of their work came from referrals and SEO, which meant they couldn't grow on their own terms.
What They Tried - They wanted a way to fill the calendar without waiting on someone to refer them. So they ran ads. Then they hired a marketing agency. Then another one.
What Went Wrong - Every time, the ads brought in the wrong people. Renters calling about a property they didn't own. Homeowners asking about a $400 repair. People pricing out a tiny patio who weren't going to spend $15,000 no matter what. And because the owner spent his days managing job sites, by the time he got back to a new inquiry, the person had already called someone else. The ad money was gone and the calendar was still empty.
We put our acquisition system directly into his market. The whole thing runs on two ideas.
Finding the right customers.
Instead of running ads to everyone in Austin, we ran them specifically in high-income neighborhoods where the right homeowners actually live. And before we collected a single phone number, people had to answer questions about their property and project. Anyone shopping for cheap work dropped off on their own before we ever saw their name. The leads that came through had already screened themselves out.
Calling them the same day.
Every lead that came in went straight to our setter team. They called same-day, confirmed the project scope and budget on the phone, and if the person was a real fit, they got booked directly onto the contractor's calendar. The owner didn't have to sort through a single bad lead. He just showed up to the estimate.
82 leads came in over 60 days. Our team called all 82 the same day they came in. 27 passed the phone screen and got booked as confirmed estimates, and 8 of those became signed contracts at around $15,000 each. That's $120,000 in new revenue. The other 19 are still in the quoting process and aren't counted in that number yet.
12x return on ad spend. 3.8x net cash. 60 days.
Most contractors waste their budget chasing jobs that were never going to be worth their time. Small repairs, renters, homeowners with no real budget. They clog up your schedule and burn through your ad spend while the jobs you actually want go somewhere else. This system filters all of that out before it ever gets to you.
If you do high-ticket work and you're tired of paying for leads that go nowhere, book a call. We'll look at your current setup and tell you exactly what we'd change.
Book A Call
We only take on contractors we know we can help. Two minutes to find out.
STEP 01 OF 03
Our system works best when monthly revenue is already at $40K or above. Come back when you're there and we can actually get you a return. In the meantime, the case study is worth a read.